Last year I shot a big advertising job, Rethink Water. Designer Wes Wooddell came to me with ideas in hand. The concept was five different scenes for each of their five flavors. The only challenge was that they wanted to be able to use the shots in both horizontal and vertical formats.
I ended up shooting most of the items separately so they can be moved around in any format. The best thing about the shoot, Wes had sketches of his ideas ready to go. Tremendous ad job and we nailed it.
Nick Cabrera Photography 